“Data can sometimes feel chaotic, like a buzzing beehive. But when you know where to look, you’ll find structure, patterns, and stories worth listening to.”

Geta Viasu-Räisänen, Founder

About

Light On Analytics was built around one simple, powerful idea: data shouldn’t be a source of confusion, but a guiding light.

Founded in July '25 by Geta Viasu-Räisänen, a data professional with nearly a decade of experience in business intelligence (BI), product analytics, customer experience (CX) analytics, and data visualization, Light On Analytics specialises in making complex data accessible and actionable for organisations of all sizes.

Whether you’re starting your data journey or facing specific data challenges, the focus is on delivering tailored data analytics consulting, custom dashboards, KPI strategy development, and hands-on training, all crafted to meet unique business needs.

The approach is collaborative and practical, emphasising scalable analytics solutions designed to last. Rather than relying on one-size-fits-all templates or buzzwords, the process centres on understanding your business goals, simplifying data, and building tools that empower smarter, data-driven decisions every day.

Let’s turn your data complexity into clear, actionable insights.

Mission

To empower small and growing businesses to use data with confidence — not just to track performance, but to understand it. At Light On Analytics, every dashboard, strategy, and training is built to help teams make better decisions, faster, with tools that are practical, intuitive, and made to last.

Not sure what you need yet? That’s a good place to start.

Let's Talk!